L'Oreal
Paris are famous for their slogan but then they are one third of
all profit made by the L'Oreal group of brands. Now let's put that in
perspective
here! L'Oreal owns a large number of the leading cosmetic and beauty
brands out there and no doubt you'll recognise:
Biotherm skin care (surely not!)
The Giorgio Armani, Ralph Lauren, Cacharel and Viktor & Rolf
designer fragrance brands
Giorgio Armani Cosmetics (no way!)
Kiehl's speciality skincare, haircare and bodycare
Lancome cosmetics (oh yes they do!)
shu uemura cosmetics (oh my god!)
Redken 5th Ave NYC hair products (who would've thought it?)
Stick all that lot together with L'Oreal
Paris and L'Oreal
Paris is
one third of all that gets sold! Now you probably have a much better
idea of why L'Oreal
Paris claim to be total beauty expertise!
But why though, I hear you ask, why would L'Oreal want to own so many
competing product brands? Simple. Each brand is geared up towards a different
type of consumer. Lancome for example is one of the heavyweights of the
cosmetics world, creating pure glamour for those whom money is no object
to beauty. Shu uemura is the work of Mr Shu Uemura, a Japanese make up
artist who began work in film make up in the 1950s and in typical Japanese
fashion, offers a high quality blend of art, technology and style. Maybelline made first ever mascara way back in 1913 by mixing vaseline with coal
dust and still have a great reputation for mascara (although I hear their
ingrediants have since improved somewhat!).
L'Oreal
Paris' products sit nicely in the mainstream. They're good,
consistent products at affordable prices and although it is their hair
products that are particularly well used (even may late Grandma used
to swear by Elnett hair spray which shows how long that's been about!)
their cosmetics do represent great value. L'Oreal pours amounts similar
to the economy of a small country into product development yearly. The
make up you get as a result is designed for everyday use. It may lack
the staying power of Max Factor cosmetics, the sheer colour explosion
of MAC cosmetics or the decandent feel of Dior, but for the price you
pay, you get a great selection of products to choose from, each of which
is very respectable for everyday purposes. For example, L'Oreal
Paris'
nail
polish ranges such as the quick drying Jet
Set nail polish line
and the long lasting Resist & Shine Nail
polish line are products
many women know and love. Equally their Color Riche lipstick and Rouge
Virtuale lipstick remain popular offering a range of shades of beauty
to rival the Chelsea flower show. A very popular new introduction which
reflects L'Oreal's commitment to technology and innovation is the Glam
Shine lip gloss range.
L'Oreal
Paris make great products for heavy users and their products
are so competitively priced you can afford to experiment without feeling
deeply hurt that new crazy-girl colour or uber-sexy sultry look didn't
quite look as good on you as it did in the picture. After all, you can
try out a couple of looks at their prices, get your own colour set and
then move to expensive brands if you want to call it your signature look.
They're fun, easy cosmetics well worth playing with.
Related
Links
L'Oreal Paris - because you're worth it
