Max Factor - the Make Up of Professional Make Up Artists!
That's
their slogan and for good reason too. Max
Factor, as in Mr Max Factor,
for that was his name, was one of the earlier pioneers of make up for
film. His technique changed the way we use make up - for example it
was Max
Factor that made the first Cupid's Bow style lipstick application.
He also started full face foundation and invented false eye lashes.
As far as beauty goes, Max Factor is one of the idols.
Today Max
Factor has a number of A-list make up artists including:
Richard Dean who's famous for doing Julia Roberts' make up in films
like Erin Brokovich
and Notting Hill
Sarah Monzani who won an Oscar for the make up she did for Madonna
in Evita
Morag Ross who won the British Academy of Film & Television
Arts award for her work in the film The Aviator which recaptured
much of
Max Factor's original style
Graham Johnston who has beautified everyone from Bridgette Jones
(Renee Zellweger) to Martine McCutcheon
No wonder they still have the reputation of being the make up of make
up artists in the movies!
Max
Factor has a range of products they offer that are literally legendary
for their performance. For instance Max
Factor's Creme Puff powder foundation has gone on for years
simply because those that use it love it! It creates a radiant glow
that newer products can only rival, not surpass. They also have their
amazing finity ranges,
so called because they really
do last such as:
Max
Factor Lashfinity Mascara - widely acclaimed to be one of the
best smudge, rub, water, tears and sweat resistant mascaras, lashfinity
mascara not only creates beautiful eyelashes, it has the type of resilience
and performance you would expect if you were on stage under hot lamps.
Max Factor Lipfinity Lipstick - A dual pack lipstick colour system,
Lipfinity goes on with colour and is then topped with a moisturising
top coat throughout the day to create real, lasting colour that doesn't
bleed or shed. Let's face it, on a night out, normal lipstick will
soon end up on your glass, making Max
Factor Lipfinity Lipstick ideal
Max Factor Facefinity Foundation - a foundation
that can last and last. Being that slipping foundation is probably
the biggest greivance most women have with foundation, especially for
those with oily skin types, Max Factor Facefinity foundation provides
a great alternative to constant trips to powder one's nose
I'm personally addicted to Max
Factor's new Lasting Performance Foundation since I'm a bad
one for touching my face with my scarf, collar, hands... you name it!
However this stuff sticks which is a relative rarity amongst foundations.
Given the quality of their cosmetic products, Max
Factor is very competitively
priced, more expensive than say L'Oreal
Paris but less than Dior. And
being that many of them are professional long lasting products, they
tend to require less product per wearing which gives them a longer life
in your handbag too.
If you are an occassional make up user, I would definately recommend
Max
Factor as their cosmetics make wearing make up a pleasure. If you're
the kind of girl who wouldn't dream of stepping out the house without
make up on for fear of someone asking "what happened to your face?!",
then equally Max
Factor products will make your life easier with their
lasting qualities. They represent an in-depth understanding of the needs
of the professional woman about town who has outgrown brands targeting
teenagers and wants quality make up that's going to make her look and
feel great all day.
That's
their slogan and for good reason too. 
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